How do emotions affect investing?Most of us encounter strong emotions when dealing with money issues. This is understandable. Not only can money have a lot to do with our feelings of success, safety, and self worth, but it also provides a huge, tangible impact on our lives and the freedoms it provides. The trouble comes when emotions drive investment behavior. Emotions often spark reactive, short-term decisions that end up being counterproductive to your long-term financial security. In the 90’s, it was all about greed. Now, it’s all about fear. The world’s instability played out in the media daily makes people really concerned about their financial future. The events that we’ve seen such as 9/11, the military campaigns that followed, national security issues, and the “great recession of 2008/2009″ – all can encourage people to make emotional decisions. In good times, and in challenging times like these, people need a competent and caring advisor who can serve as a “buffer” between their emotions and investment behavior. |
|

















